Samsung is choosing to miss the Mobile World Congress trade show, where it typically reveals its new smartphones, in favour of a standalone event for the launch of the Galaxy S8.
Straight out of Samsung’s home country of South Korea is a report from ETNews which claims Samsung will introduce the Galaxy S8 at an event in New York on March 29. It will then go on sale to the public on April 21. This ties in with previous reports that the U.S. will be the company’s chosen destination after it ruled out a launch at Barcelona’s Mobile World Congress later this month.
ETNews lists a “high-ranking Samsung official” as the source and quotes him as saying the company had hoped to release the phone by April 14, but was constrained by its supply chain. Interestingly ETNews has also attained the release date for the LG G6, saying it will launch on March 10t- beating Samsung to market by 42 days.
Which leads us to the one concern about the Galaxy S8 release: price. While the radical new design is likely to excite a lot of potential customers, internally the smartphone won’t be so significantly changed (notably sticking with 4GB of RAM) but Samsung is widely expected to hike its asking price to above $1,000. Apple has a similar iPhone 8 price shock ahead, but that handset will change dramatically both inside and out.
Has Samsung made a misjudgement? After all, while iOS fans have only one manufacturer to choose from, Android fans have many. Either way, we won’t have long to find out.